The University of Mississippi Athletics
Ole Miss, Adidas Announce 7-Year Partnership Beginning in 2027
10/7/2026 | Athletics
The two historic brands will unite for a transformative new partnership, prioritizing cutting-edge marketing opportunities for student-athletes and elevating fan traditions
OXFORD, Miss. AND PORTLAND, Ore. – Ole Miss Athletics and adidas today announced a new partnership that will make adidas the official footwear, uniform, apparel and sideline partner of the Rebels beginning July 1, 2027. The seven-year deal will run through June 2034.
The partnership promises to inject new energy and investment into the university's 18 storied varsity programs and one-of-a-kind fan base through a comprehensive Name, Image and Likeness (NIL) program, top-tier footwear and apparel, and on-campus activations that celebrate the Rebel spirit.
"Ole Miss is a surging brand in college athletics, and by aligning with adidas, we are investing in our future and ensuring our remarkable rise will continue," said Keith Carter, Ole Miss Vice Chancellor for Intercollegiate Athletics. "This partnership will provide important resources, including increased NIL opportunities that will help us attract and retain elite talent and compete for championships.
"Just as importantly, adidas understands and respects what makes Ole Miss special, including our iconic colors, marks and uniforms. We are excited to build on those traditions while creating new opportunities to grow our brand, elevate our student-athlete experience, increase our retail presence and position Ole Miss for long-term, sustained success."
Since 2019, Ole Miss has enjoyed one of the most successful periods in school history, producing two team national championships, four teams ranked No. 1 in the country and record postseason results across all sports, including three Sweet 16s, three College World Series and a College Football Playoff semifinal appearance. The strength of the modern Ole Miss brand led the athletics department to seek out an apparel partner that was committed to seeing the Rebels continue their upward trajectory.
"Ole Miss is an ascendant SEC program that we've pursued aggressively to bolster our portfolio of NCAA partners," said John Miller, President, adidas North America. "We are excited to collaborate with the university to enhance a game-day heritage and athletic tradition that stand among the most storied and passionate in all of college sports."
In addition to providing footwear, apparel, and equipment to 18 Ole Miss varsity programs, adidas will install its proven, top-of-the-line NIL architecture to support SEC and national championship contention. adidas and Ole Miss have committed to a transformative NIL investment that will far exceed the program's previous standard, partnering directly with Rebel student-athletes across all sports. Once the partnership officially begins, every Ole Miss student-athlete will also be eligible to participate in affiliate marketing opportunities through adidas' sweeping NIL Ambassador Network.
Ahead of the partnership's official commencement in July 2027, Ole Miss and adidas have already begun collaborative discussions around branding, colors and future uniform design, with a shared commitment to preserving and building on the traditions and visual identity that make Ole Miss distinctive. adidas will also invest in premium fan experiences on campus; that process will kick off with adidas and Ole Miss collaborating on branding at campus bookstores and team stores and will include additional on-campus activations as the partnership unfolds, further improving the Rebel fan experience.
More information about the debut collection of adidas and Ole Miss fan apparel and footwear will be unveiled closer to the official partnership launch in July 2027.
The partnership promises to inject new energy and investment into the university's 18 storied varsity programs and one-of-a-kind fan base through a comprehensive Name, Image and Likeness (NIL) program, top-tier footwear and apparel, and on-campus activations that celebrate the Rebel spirit.
"Ole Miss is a surging brand in college athletics, and by aligning with adidas, we are investing in our future and ensuring our remarkable rise will continue," said Keith Carter, Ole Miss Vice Chancellor for Intercollegiate Athletics. "This partnership will provide important resources, including increased NIL opportunities that will help us attract and retain elite talent and compete for championships.
"Just as importantly, adidas understands and respects what makes Ole Miss special, including our iconic colors, marks and uniforms. We are excited to build on those traditions while creating new opportunities to grow our brand, elevate our student-athlete experience, increase our retail presence and position Ole Miss for long-term, sustained success."
Since 2019, Ole Miss has enjoyed one of the most successful periods in school history, producing two team national championships, four teams ranked No. 1 in the country and record postseason results across all sports, including three Sweet 16s, three College World Series and a College Football Playoff semifinal appearance. The strength of the modern Ole Miss brand led the athletics department to seek out an apparel partner that was committed to seeing the Rebels continue their upward trajectory.
"Ole Miss is an ascendant SEC program that we've pursued aggressively to bolster our portfolio of NCAA partners," said John Miller, President, adidas North America. "We are excited to collaborate with the university to enhance a game-day heritage and athletic tradition that stand among the most storied and passionate in all of college sports."
In addition to providing footwear, apparel, and equipment to 18 Ole Miss varsity programs, adidas will install its proven, top-of-the-line NIL architecture to support SEC and national championship contention. adidas and Ole Miss have committed to a transformative NIL investment that will far exceed the program's previous standard, partnering directly with Rebel student-athletes across all sports. Once the partnership officially begins, every Ole Miss student-athlete will also be eligible to participate in affiliate marketing opportunities through adidas' sweeping NIL Ambassador Network.
Ahead of the partnership's official commencement in July 2027, Ole Miss and adidas have already begun collaborative discussions around branding, colors and future uniform design, with a shared commitment to preserving and building on the traditions and visual identity that make Ole Miss distinctive. adidas will also invest in premium fan experiences on campus; that process will kick off with adidas and Ole Miss collaborating on branding at campus bookstores and team stores and will include additional on-campus activations as the partnership unfolds, further improving the Rebel fan experience.
More information about the debut collection of adidas and Ole Miss fan apparel and footwear will be unveiled closer to the official partnership launch in July 2027.
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